EMEA Website Optimization Manager

Posted 21 June 2022
Salary€50000 - €55000 per annum
Job type Temporary
DisciplineBusiness Support

Job description

Job Title: EMEA Website Optimization Manager
Location: Dublin

Our Global Tech Client are expanding and looking for someone who is an experienced Website Optimization Manager. The ideal Candidate will have 5+years experience and will work to improve the visitor experience and subsequently the effectiveness of the Companies European-focused websites.

  • Manage the EMEA website's optimization program that contributes to growing our Marketing KPIs e.g. high-value conversions on the website
  • Develop and execute regional digital strategy plans in partnership with in country and centralized marketing teams to support regional business goal
  • Optimize the site experience for different audiences, including prospect/customers, non-English, mobile, ad-driven, etc.
  • Run, and optimize our website chatbot program (Drift) in EMEA.
  • Partner with our HQ team to design and implement chatbot strategies to improve our website conversion.
  • Use quantitative and qualitative data to run experimentations via tools like Optimizely, Content Square, Looker and Google Analytics.
  • Prioritize and drive projects in collaboration with the creative and development teams to test ideas that contribute to our business targets.
  • Design and deliver personalized user experience across our websites leveraging 1st and 3rd party data to grow our user engagement.
  • Report on data from implemented strategies and communicate results to our marketing and sales leadership teams.
  • Partner with the demand generation, campaigns, regional marketing, creative and development teams to drive your projects that drive traffic, generate leads and increase new teams.


  • A/B testing experience, web project management, data-driven, accountable for performance of a project/website/product/service
  • website Chat bot optimization (Drift) experience, good communication skills, website personalization
  • talent and a passion for web strategy that leads to execution and impact
  • 5+ years of experience web marketing experience, ideally in a global SaaS business
  • A track record of successful online data-driven optimization program execution in both B2B and B2C settings, particularly within freemium subscription products
  • Strong sense of design and an understanding of website structure/navigation and consumer usability principles
  • Ability to identify popular themes and types of content our audience would engage with.
  • Proficient in Google Analytics, Content Square, Looker, and testing and personalization platforms such as Optimizely
  • Sufficient understanding of Content Management Systems (CMS) and how to work with create and web development teams.
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally in a fast-paced environment
  • Fluency in French or German would be an advantage
  • BA/BS or relevant experience in marketing, computer science, or related fields.

Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's Privacy Statement. For information regarding data protection at Kelly, please visit the Kelly website and have a look into the Privacy Statement.

As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.