The online amazon-era has encouraged an insatiable societal appetite for consumption.
Habits form the version of ourselves that define who we are, going unnoticed until someone points them out, to which we react with hyper-consciousness in the days following (I type trying not to stick my tongue out of my mouth in concentration). For me, common habits include reaching for a reusable bag as I walk out the front door, or rinsing a yoghurt pot before chucking it in the recycling bin. It seems that in a world facing rising sea temperatures and melting icecaps, habits have naturally become environmentally focused.
Is that it? Will my meticulously washed plastic containers come together to form some sort of world-renewal plastic machine? Does my vegetarian lifestyle eradicate the depletion of natural resources? Despite recognising my newish habits as a step in the right direction, the harsh reality is that my die-hard eco-conscious choices have minimal effect on the revival of our planet. Sure, every small step makes a difference, but real change requires widespread action.
With the World Meteorological Organisation and British Met Office recently warning that the world may temporarily breach the 1.5 Celsius mark within the next five years, further action is needed. 65% of consumers now demand greater responsibility from companies with regards to environmental action. The lack of air pollution because of the Covid-19 pandemic, provided societies across the globe with a glimpse into what a greener future could look like, and larger organisations are profiting from consumer habits.
The benefits of organisations going green:
Environmentally conscious consumers sit within the employment team of every organisation. Aligning with employee views will result in improved recruitment and staff retention. Employees will feel safer working for green businesses as there will be a healthier work environment.
Green companies and brands are typically more appealing to consumers, therefore an enhanced environmental brand image may increase competitive advantage within the market.
Switching to ‘smart energy’ practices and utilising methods such as energy conservation, recycling, solar power and reduced water usage helps to keep costs down.
Organisation situated within the ‘green’ space leaves them open to better investment opportunities.
Becoming a green business and relying on sustainable products will not only reduce costs but will also ensure long-term growth.
Already, some of the globe’s key players have begun implementing green initiatives to benefit from the brand image and monetary advantages attached to being 'green' (not the Kermit kind). Disney is working to reduce the indirect greenhouse gas emissions they emit through the reduction of electrical consumption at their facilities, while Amazon’s very own Jeff Bezos has pledged $10 billion to fight climate change. We’ve even witnessed an attitude shift within the quick-service restaurant industry. McDonald's have made us resent the plastic straw, while Starbucks coffee cups have come to resemble the fall of mankind.
Don't get me wrong, I'll keep rinsing those yoghurt pots. Developing raisin-like fingers for the sake of my minuscule contribution to a better world. My actions feel worth it knowing that wider organisational change is happening too, this is where a noticeable impact will develop from. The proof is in the uptake.
Is your organisation set to be part of the change?
In a world where technology continues to develop and business goals align to making money moves and saving the planet, having the right team behind you is key. While you focus on essential business activities, the dedicated recruitment team at Kelly will search for the worlds next best innovators to join your organisation.
If you're preparing for a green future and searching for the talent to keep the momentum going, Click here to register your interest with Kelly.