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Engaging Active and Passive Job Seekers


The Kelly Global Workforce Index (KGWI) is an annual global survey revealing opinions about work and the workplace. Almost 230,000 people across the Americas, EMEA and APAC regions responded to the 2014 survey.

The topics covered in the 2014 KGWI survey include:

  • Engaging Active and Passive Job Seekers
  • Career Development
  • The Candidate Experience from Hiring to Onboarding
  • Worker Preferences and Workplace Agility

A total of 31 countries participated in the survey, utilising 20 different languages. Results span workplace generations, as well as key industries and occupations.

This first instalment, on the topic, Engaging Active and Passive Job Seekers, examines the nature of the contemporary job search process from a candidate’s perspective.

As well as those candidates that are openly looking for work, there are large numbers who are more covert in the way they approach the employment market. However, many employees have become disengaged from their work and this is adding to the challenge of identifying and enticing quality talent.

In the digital world, it has become easier for enterprises to identify these hidden candidates and to connect with them in conversations about work and careers.

The survey also looks at a wider range of non-financial factors that employees evaluate in any job choice decision and which for employers, can shift the balance in securing the best available talent.


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